Register for the 2026 O&B Conference taking place Oct. 9-10 in Louisville, Kentucky.  Sign up now

Note: This page is archived. It is kept only for reference purposes, so it is no longer being updated, and the digital documents (PDF, PPT, etc.) found on this page may not meet accessibility standards. If you need these documents in a different format, please email belonging@berkeley.edu.

Introductions and Context Video



This toolkit arises from reflection on experiences from Richmond, California, where community member organized around the development of a major new university campus. This video introduces the people, place, and campaign.
_______________________________________________________

TOOLKIT TOPICS:

What’s at stake for communities?

“Anchor institution” is not a common term, and often communities don’t realize the profound effect these institutions can have on local communities and economies. What are these effects? What can come out of concerted community organizing to transform an anchor institution? 


Download the “What’s at Stake” guide here.

What does it take?

Much of what it takes to organize a successful anchor institution campaign is similar to the key strategies for any campaign, but there are some unique aspects too. Here is what is unique about organizing anchor institution campaigns.


Download the "What does it take" guide here.

Coalition Building

Anchor institutions are oftentimes large institutions that can be hard to influence. Forming a coalition is a powerful way to build movement across communities, go beyond your usual allies, and increase your collective leverage in an anchor institution campaign. Here are tips on organizing a coalition to transform an anchor institution.


Download the "Coalition Building" guide here. 


Technical Assistance and Research

What kind of technical assistance is needed for a powerful community-driven campaign to transform an anchor institution? Where can a community go to get the right technical assistance? How can community groups and technical assistance providers work together to support a community-driven process? Here are strategies and tips on these questions, including a list of principles and tools for technical assistance, key topics and research questions, and some resources for gathering the needed information.


Download the "Technical Assistance and Research" guide here. 

Building Power and Understanding Leverage

Why is it important to think about power when working to transform an anchor institution? How do you analyze power with respect to building community-driven campaigns? Here are tips and strategies for analyzing power and identifying leverage points to transform an anchor institution.

Community Capacity Building

What are the key capacities that community residents must have to be part of and lead an anchor campaign? How do you ensure that residents who are the most impacted can meaningfully engage in decision-making? Here we provide strategies for building community capacity to transform anchor institutions.